Montrose Humboldt Bodega


The branding for the Montrose Humboldt Bodega injects poetic and artful language in places where we are accustomed to tired, predictable phrases.

The bodega also has a large wall along Humboldt Street that is often covered in graffiti. I designed a mural to cover the wall with a surreal interpretation of the collages that are commonly found in the windows of bodegas.
Discipline
Brand Identity
Typeface
Knockout
Year
2020


Montrose Humboldt Bodega


The branding for the Montrose Humboldt Bodega injects poetic and artful language in places where we are accustomed to tired, predictable phrases.

The bodega also has a large wall along Humboldt Street that is often covered in graffiti. I designed a mural to cover the wall with a surreal interpretation of the collages that are commonly found in the windows of bodegas.
Discipline
Brand Identity
Typeface
Knockout




The mural is a surreal interpretation of bodega collages from New York City