Information
I’m Willie Shaw Fineberg, a product designer working across physical products, digital interfaces and brand systems.
I’ve spent six years designing at Apple, R/GA and DesignStudio, and hold an MA in Design Engineering from Brown and RISD. I take products from research and definition through prototyping and launch, mostly in consumer technology: AI, health and hardware.
Experience
Apple2022–present
Senior Designer
On-screen work for five WWDC keynotes and launch events, eight product launches, Apple.com and iOS onboarding, including Apple Intelligence, Apple Vision Pro and Liquid Glass. Personas, scenarios and interface demonstrations that explain unreleased technology at launch.
R/GA2020–2022
Visual Designer
Discovery and design sprints for American Express and Verizon, from ambiguous briefs to shipped websites, apps, campaigns and design systems.
DesignStudio2019–2020
Junior Designer
Brand identity systems for Cloudflare, IKEA’s Space10 and Prodigy.
Pentagram2018
Design Intern
Identity, editorial and interactive work for Mastercard, SHoP Architects and White House Quarterly.
Education
Brown University and RISD2025–2026
MA, Design Engineering
School of Visual Arts2016–2020
BFA, Design. Rhodes Family Award
Capabilities
Product strategy, UI and UX, industrial design, rapid prototyping, user research and testing, CAD (Fusion 360), 3D printing, sensor-data interfaces, front-end development (React), brand identity.